© zackhedelic. — Turn Aspiration Into Actions

Role in Project: Creative Director
Producer: Louise Lau
Production with Glance

The Fortune Favours The Brave campaign tells a story of every bravery milestone in history and introducing a bravery step to the crypto world.

With the strong brand awareness from the campaign, we introduce an acquisition advertisement aimed to inspire users to start their crypto journey with, and how the products and feature can relate to different sets of users from trading to NFTs.

The narrative of this ad were split into 2 phases.
The first phase introduces 3 different types of users in their everyday life wanting to step out of their comfort zone. And the second phase focuses on how products impacts their daily life and the ease of use with the products.

The ad was crafted with considerations on different paid media, CRM platform. Easily re-edit them for different products and CTA for the best performing outcome with multiple streams.